Last week, we had a photo shoot at my house for my new organic bath and beauty line. The line is called Wholearth and will be launching on Earth Day (April 22nd). It's been a product line two years in the works with my partners at Boom, LLC and I'll post more about the line, it's ingredients, USDA certified organic fragrance, eco packaging and much more in the future. But for now, in 10 degree weather, I thought I'd share some behind the scenes photos of the shoot.
Above is a collection shot under a vintage glass cloche. The weather wood board behind it really helped the products "pop" in the photo.
Here, one of my favorite photographers Alexandra Rowley, is moving some props around to capture the right angle and light. Alexandra's photo shooting style is very much in line with my aesthetic: soft, a little moody and very lifestyle. The glass bottle on top of the driftwood is the new fragrance bottle. So pretty.... but it's the closest shot I can share for now.
We had lots of vintage and eco friendly props called in for the shoot. Here, I have the new top of the line LED light bulbs next to the old fashioned incandescent bulbs. Our stylist even styled the light bulbs!
One of my favorite shots was the LED lightbulbs lined up in a grid as a backdrop, with the beauty products set together upfront. I called it my "future is green" shot because it was the future of lighting and the future of beauty!
And we set-up a wonderful, healthy lunch by my trusty catering guy Jamie Hollander in New Hope, PA. I have this "eco" thing with Jamie that he knows is a must for me: all food must come on reusable trays and bowls, which I promptly return after the shoot. All beverages in cans and bottles (which are recycled) and use as much organic as possible. Here's a yummy vegetarian lunch waiting to be devoured.
Okay: One peek. Here's the amazing bamboo body scrub...nested in fresh bamboo cut right from my own bamboo grove in the backyard.