Well, I guess the news has gotten out there. For the past few months, I've been quietly working with JCPenney as their Green Living Partner. I've been spending time in Texas working with lots of wonderful people in lots of different departments on their big effort to Go Green. There were lots of retailers who I've been meeting with over the past year to develop products and campaigns, but I feel confident not only did I make the right choice with JCPenney, but the perfect one.
A few weeks ago, we quietly shared a lookbook with editors of future eco-friendly products that will be available at JCPenney starting in April 2008. I produced and styled the lookbook right at my cottage in Bucks County, Pennsylvania. There has been tremendous support and interest from the press for these products, which I am really happy to hear and share with you.
So, here's a look at some of the lovely and gorgeous items that will be available in-store at JCPenney and on jcp.com this Spring. There are lots of exciting things happening with the green program. Stay tuned to learn more. It'll be a really exciting and wonderful effort!
Gorgeous reusable tote bags made out of recycled materials. So Fresh and So Green!
Colorful and soft and cozy organic cotton towels. I clipped on "Guest" on manila tags so my houseguests know it's for their use.
Beautiful organic cotton bedding and bamboo blankets and throws. My upstairs bedroom looks so cozy and warm.
This large bamboo bowl is filled with fresh organic apples and pears. I used manila tags to cut out "leaves" spelling Yum! Hello! and Enjoy!
A fun DIY idea: reuse our bamboo blend packaging as a dop kit for your home. Fill it with extra soaps, shampoo and lotions so you have plenty for your guests.
Lovely products! Looking forward to seeing them in person.
One thing I've always wondered about though, and you might have the direct line to the answer... why do sheets have to be packaged in non-recyclable (or any, really) plastic packaging? Towels are sold without packaging-- and there are so many other options for keeping a sheet set together, rather than those vinyl bags. It has always struck me as an incredibly innefficient and wasteful practice.
Posted by: Jenn | January 04, 2008 at 08:30 AM
Very exciting! I'd received a JCPenney's gift card for Christmas, and wondered what in the world I'd buy there - I guess I'll be saving it 'til spring. Can't wait to see the full line. On an unrelated note, I can't find your 08 calendar anymore - so sad...
Posted by: LJ | January 04, 2008 at 09:14 AM
Congrats Danny - everything looks wonderful! Can't wait to catch them in the store.
Posted by: Diana | January 04, 2008 at 10:09 AM
What an exciting partnership - congrats!
Posted by: Victoria E | January 04, 2008 at 11:57 AM
that is really wonderful!!!
congrats!!!! i can not wait to see all the beautiful looking products!!!!
Posted by: gina | January 04, 2008 at 06:12 PM
I save all the plastic zippered pouches our sheets come in as well. I use some for holding my itty bitty scraps of fabric. That way I can save the itty bittiest of scraps and turn the see-through pouch around to see what I've got when I have use of them.
Posted by: TACE | January 06, 2008 at 06:32 AM
Oh my goodness, I need those shopping totes! I love them!! I was also sad that I couldn't find the calendar this year. Nobody had it and I was too cheap to buy it online at amazon. :-(
Posted by: SallyGirl | January 09, 2008 at 07:01 PM
Congratulations Danny!
Posted by: decor8holly | January 09, 2008 at 08:54 PM
Congrats on your new product line. I love everything about it and I love that you are going to debut some green products in the department store. I want everything from it!
Posted by: Amy | January 10, 2008 at 09:54 AM