My New Mattress
Here it is! I'm in Las Vegas right now at the Furniture Market expo launching my new partnership with Simmons Bedding Company: The Simmons Natural Care by Danny Seo mattress.
It's been a wonderful experience partnering with Simmons to create one of the first nationally-distributed, environmentally-friendly sleep systems that carries the trusted Simmons name on the mattress.
It will be available nationwide this Spring in JCPenney stores (where you can test it out) and online at jcp.com... and a select few fine furniture and mattress stores will also be carrying the line.
What makes this product different from traditional mattresses is that it features a Talalay Latex foam made from the milky sap of the rubber tree. Because it's made from a renewable, non-petroleum based resource, it's a more environmentally-friendly product. And because it's made from natural latex, it's also a healthier sleep system since it's dust-mite, mold and mildew resistant.
Other eco aspects of the mattress include a 6 1/2" soy support base foam, a fabric cover made from natural knit eco-friendly Tencel fibers (that's also Oeko-Tex certified), and a foundation frame constructed from fast-growing pine instead of slow-growing hardwood trees.
It also carries the legendary 20-year Simmons warranty and comes in different firmness levels of firm, plush and pillow-top (what I have in my house).
So, when the time comes when you do need to replace your mattress, I hope you'll consider my new Simmons Natural Care by Danny Seo sleep system. I'm really proud of all the hard work and effort to create this and I hope those of you who try it will absolutely love it as much as I do.
Updated: Good Morning America named my new mattress "product trend of the future." So exciting!

I guess this is a crazy question, Danny, but is it safe for people with latex allergies to sleep on it? Thanks!
Posted by: Ruth Gore | January 28, 2008 at 09:25 AM
congrats!
Posted by: shelby k | January 28, 2008 at 09:44 AM
question - what would the price point be, ball park? I would love to have twin size for my kiddos.
Posted by: Fina | January 28, 2008 at 10:22 AM
Danny - congratulations on your mattress release! The company I work for designs/creates the fabric that goes on mattresses - so that might be our fabric. Not sure, but we do deal with Simmons. Organic cotton and bamboo yarns have been recent interests for most mattress companies. Several colleagues are also going to Vegas for the market, have fun!
Posted by: Diana | January 28, 2008 at 11:26 AM
What about the offgassing concerns especially in relation to fire retardants etc... How does this mattress stack up?
Posted by: Wendy | January 28, 2008 at 10:02 PM
How much will it cost?
Posted by: mark snyder | January 29, 2008 at 12:51 PM
Congratulations! I'm in the market for a new bed and this sounds wonderful. when will it be available?
Posted by: Laurie | January 30, 2008 at 04:25 PM
I would like to beleive in a
mattress,but everytime I get one they fall apart before there time is up.
Posted by: Lorraine | January 31, 2008 at 11:39 AM
i work for a mattress company in ga an no there has never been a report where someone has had a reaction to the latex.. latex mattress's have been around quite a while but are just really taking off i know the average solid latex core mattress runs from $2500 up to around $3800
Posted by: erik | February 20, 2008 at 07:13 PM
I am interested in ordering one of these mattresses but I am trying to learn more about it. In your journal entry, you state that it is "made from a renewable, non-petroleum based resource". But on the website it states that it is only 65% natural latex and that it is a blended latex. What is it blended with if not a petroleum based latex? All the research I can find states that talalay latex is blended with petroleum based latex. Is that not the case here? If so, what comprises the other 45% of the latex on this mattress?
Posted by: Erin | June 16, 2008 at 12:04 AM
I have the same questions as Eric. In addition to that, I also have a question as it concerns one who is allergic to latex. Would I be allergic to this all natural latex mattress? Does it have to be "processed" (washed, etc.) in such a way to remove the allergic stuff? I've heard different sides to this. One is that if it's synthetic latex, it doesn't have real latex, and I couldn't be allergic to it. The other version is that it is not thE actual latex that I would be allergic to, but rather is supposedly is the petroleum used to process latex (gloves, etc.) that is the culprit for this latex allergy that I have. Can you shed some light on this? I'm not sure who or what to believe.
Posted by: Nancy | August 08, 2008 at 04:20 AM
Would you say this mattress rivals tempur mattresses?
Posted by: Visco Mattress | July 11, 2009 at 12:51 AM