Today's the day that my new mattress line, The Simmons Natural Care by Danny Seo, hits JCPenney stores nationwide. I've gotten about 100+ emails from people asking where, when, how they can buy the mattress, so I'm finally happy to say you can go to any JCPenney store in the country that has a mattress dept (search on jcp.com for stores with "furniture departments" nearest you) to test it out.
This mattress was set-up on the sales floor of the JCPenney store in King of Prussia, PA a few days early, so I stopped by the store to check it out. It was kinda exciting to see all of the hard work we all put into this mattress launch and to see it finally on the sales floor. I can only imagine what the sales people were thinking as I was snapping away with my digital camera!
Here are some cool mattress samples you can feel at the store. This is the natural latex foam that's inside the mattress. The cool thing about natural latex is that it comes from the rubber tree---a renewable resource---and it's anti-microbial in nature. In other words, it's dust mite, mold and mildew resistant for a healthier sleep. The little holes in the latex help for air circulation for a cooler, more comfortable sleep.
Some eco features:
- Fabric cover is a pattern inspired by the rubber tree, which we tap for the natural latex material. The fabric itself on top is Tencel, a biodegradable fabric made from tree cellulose.
- The wood base frame is collected from accredited and sustainably managed forests.
- All of the steel used in the frame is made from at least 80% recycled metal.
- Beneath the natural latex top is a soy base foam, made from soy beans (another renewable resource), which adds cushioning and additional comfort to the mattress.
I worked with the Simmons team on designing the educational foot streamers. Here, you can learn all about the scientific and consumer benefits of our mattress line: a limited 20-year warranty and no-flip technology meaning you never, ever have to flip this mattress.
And a fun bolster pillow at the top of the bed. I always wondered why the pillows on mattresses in stores always looked so floppy and unattractive. I thought this would be an aesthetically-pleasing version instead; the leaf pattern on the left and right is inspired by the rubber tree... our source for the natural latex!
I filmed a video explaining the eco and consumer benefits of our mattress line. It'll be posted soon and I'll share it with you.
Anyway, I'm really excited for the launch of this healthy, eco mattress line. I really think it's one of the best green mattresses out there---natural materials and Simmons support and technology---for a marriage of style and sustainability.
Let me know if any of you happen to stop by your local JCPenney store to test drive it out. Would love to hear what you think!
PS-It'll be on JCP.COM in about a week! And the retail price is around $1599 for a queen size set in your choice of firm, plush or pillow top!
UPDATE: The website for the mattress is now live at www.naturalcarebed.com. Check out the video I created all about the eco benefits of the Simmons Natural Care by Danny Seo mattress.
Also, some answers to a few questions:
1. The mattress is not treated with the fire retardant PBDE. In fact, all Simmons mattresses are free of the harmful chemical substance. We use a non-toxic salt-based solution to treat our mattresses.
2. The natural latex will not affect those with latex allergies. Our Talalay latex goes through a thorough, triple-washing to remove all the natural proteins. Also, when someone lays down on the mattress, they will never be in direct contact with the natural latex, too!
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